Nancy Drew and Beacon Street Girls Partner

Posted by at 11:50 am on June 15, 2009

Her Interactive, the designer, developer, and producer of the award-winning Nancy Drew video games, today announced an online collaboration with B*tween Productions, home of the Beacon Street Girls. The Beacon Street Girls (BSG) is a leading consumer/entertainment brand committed to the health and well-being of girls ages 8-13.

The Beacon Street Girls site has added a mini-game from the new Nancy Drew Dossier Lights, Camera, Curses! casual game while the Her Interactive site now includes Beacon Street Girls information, links and recommendations. The new Nancy Drew content on the BSG site complements a Nancy Drew virtual “locker” and Marty$Money, Club BSG’s virtual currency, found in the back of select Nancy Drew books. The two brands are currently planning a number of additional activities, including joint contests and sweepstakes.

The Beacon Street Girls COPPA-compliant site is the largest social network designed specifically for tween girls with hundreds of thousands of unique visitors every month, while Her Interactive’s website also contains an active community of preteen girls who play games and connect with each other via the site’s message boards.

“The Beacon Street Girls’ positive messages mirror those of Nancy Drew in our award-winning video games,” said Megan Gaiser, president and CEO of Her Interactive. “With the similarities in our target customer, strategies and messages, we were eager to explore ways to tap the enormous potential of our partnership to reach and help an even larger audience of girls.”

“For almost 80 years, Nancy Drew has ably represented smart independent girls everywhere,” said Addie Swartz, founder and CEO of Beacon Street Girls. “The Beacon Street Girls play a similar role in encouraging today’s girls to reach their potential, and are now her close friends online.” It is gratifying to partner with a company like Her Interactive who shares our goal of creating positive role models for girls and our strategy of doing so through the actions of our fictional characters both online and off.”

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