MySpace and RipCode, announced today that MySpace Mobile users across the globe will now be able to enjoy MySpace video content from their video enabled mobile devices. The first social portal to launch video streaming for mobile, MySpace’s beta mobile video initiative is committed to ensuring the best user experience by providing the highest quality video for mobile viewing. Users will now be able to view videos they’ve uploaded or have marked as a favorite.
According to John Faith, vice president and general manager of Mobile for MySpace, the company’s growing community of users is increasingly interested in portability and on-the-go access to content. “Video is a natural next step for us in mobile,” says Faith. “MySpace will continue to grow our video library as we increase delivery channels in order to keep pace with our users’ accelerating desire for video consumption.”
In order to meet ever-increasing video demand, MySpace utilizes RipCode’s On-Demand Video Transcoding technology to optimize mobile video delivery and give users an improved mobile video experience. Real time transcoding enables MySpace to support several different handsets even though they require different combinations of codecs, bit rates, and resolutions. For MySpace Mobile users, 100 percent of their uploaded videos and most premium content, including branded channel such as Z, National Hockey League, National Geographic, The Onion, College Humor, etc., are now available on mobile devices. Because MySpace is transcoding video on-demand, there is no longer need to store the entire MySpace video library in multiple mobile formats, thus saving significant hardware, energy and storage resources.
By leveraging RipCode’s unique On-Demand Video Transcoding technology, MySpace intends to achieve a more efficient, effective and eco-friendly method for extending video to the MySpace mobile community. “As the volume of video grows and the number of mobile devices supporting video continues to expand, companies have to find alternative solutions to deliver content to their customers across multiple screens,” said Brendon Mills, CEO of RipCode. “MySpace’s decision to choose RipCode’s innovative transcoding solution is proof that market leaders are embracing change in traditional transcoding methodologies and looking for smarter, more scalable solutions to manage mobile video growth.”
