MovieTickets.com to Provide Online Movie Ticketing Through Xbox 360

Posted by at 1:22 pm on July 20, 2010

MovieTickets.com today announced that the company has been selected as the first to provide an online movie ticketing solution through the Microsoft Xbox 360 video game and entertainment system by integrating new technology into movie studio experiences on Xbox LIVE.

Xbox LIVE members in the U.S. are now able to make mobile movie ticket purchases through a text-in or a Microsoft Tag viewed in movie studio advertisements. By clicking on a feature film’s advertisement on Xbox LIVE, a user can download and interact with relevant movie content. In addition, they can now activate a Microsoft Tag via their mobile phone which will direct the consumer to a co-branded website to purchase tickets through all domestic MovieTickets.com theater partners, which includes several of the largest exhibitors in the U.S.

“Working with Microsoft and the Xbox brand exposes MovieTickets.com to an entertainment-driven audience, providing the perfect opportunity to engage like-minded users with our online movie ticketing solutions,” said Joel Cohen, CEO, MovieTickets.com. “We’re excited to be the first company allowing users the opportunity to interact with a movie advertising experience on Xbox LIVE and easily convert it into an online ticket purchase via their mobile device.”

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