Motorola Expands ROKR Roster With 3 New Additions

Posted by at 9:37 pm on August 6, 2008

Motorola, Inc. has expanded its ROKR product line with the introduction of three new music-optimized phones. The lineup includes MOTOROKR EM30, a candybar phone using Motorola’s ModeShift technology, ROKR EM28, a clamshell device with sonic features and touch-sensitive keys, and ROKR EM25, a slider with FM radio sharing capabilities.

“Following the path of our award-winning ROKR E8, the newest additions to our ROKR family make listening to and discovering new music accessible and affordable for everyone,” said Steve Lalla, corporate vice president, Mass Market Products, Motorola Mobile Devices. “From uncovering new music with friends through our FMShare feature to enjoying surround-sound quality audio, these new ROKR phones deliver the music you want whenever, wherever and however you want to hear it.”

ROKR EM30: uses Motorola’s ModeShift technology to illuminate the keyboard.    Red keys illuminate in music mode and a   blue keypad appears in phone mode, giving user a cue to know whether they are in phone mode or music player mode. ROKR EM30 includes  high-fidelity audio and MP3 downloads. THe EM30 also includes an FM radio with Radio Data System (RDS) 4 technology,a 3.5mm stereo headset jack and compatibility with Windows Media Player 11.

ROKR EM28: Features a clamshell design and allows users to control their music using touch-sensitive keys. The front of the phone shows the name of the artist and song. ROKR EM28  has a 3D sound effect that gives music a surround-sound quality and an audio equalizer that provides 11 pre-set music genres, including rock, reggae and pop. Consumers also can boost the bass up to nine decibels.

ROKR EM25:  Offers  access to a stored music library and built-in FM radio. The phone has a dedicated music key and FMShare to share a favorite station by sending it in a text message and SONGID technology.

Each handset supports GSM technology and is equipped with other features also; ­ multiple digital music formats including MP3; FM radio with RDS4 provides the name of the artist and song playing;  Industry-standard connectors, including a universal 3.5mm jack, and stereo Bluetooth wireless technology.

Availability -¨ROKR EM30 is expected to launch first in Taiwan then in other markets throughout the quarter, while ROKR EM28 and ROKR EM25 will be available later this quarter around the globe.

*EM 28 is  pictured


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