Mimoco Introduces Brainstein & Emcee2 Einstein at SXSW

Posted by at 11:35 am on March 14, 2012

To celebrate the 133rd anniversary of Albert Einstein’s birth (March 14th, 1879), Mimoco of designer USB flash drives and card readers, is unveiling two brand-new Einstein x Mimobot characters at SXSW (South By Southwest) – Emcee2 Einstein and Brainstein Mimobot flash drives.

The Emcee2 Einstein and Brainstein Mimobot flash drives join the original Einstein Mimobot character (released at MacWorld), to kick off Mimoco’s Legends of Mimobot Series featuring their stylized take on icons, geniuses, and stars of the human race. The Einstein collection, available in up to 64GB capacities and preloaded with bonus Mimory and the MimoDesk personalization suite of Einstein-themed wallpapers, icons, and avatars, was developed in collaboration with The Hebrew University of Jerusalem and their exclusive licensing agency, GreenLight.

Emcee2 Einstein Mimobot re-imagines the iconic physicist as a record-spinning, techno beat-blasting DJ master sporting designer headphones. Emcee2 Einstein Mimobot reflects the physicist’s other great passion: Music.

Brainstein Mimobot showcases Dr. Einstein’s magnificent brain matter in all its gory glory! The Brainstein Mimobot, originally created by Michal Miszta as an entry into Mimoco’s Unmasked Design Challenge in partnership with Infectious, provided the spark for the Einstein x Mimobot series.

The full Einstein x Mimobot collection is on offer for their first availability at Mimoco’s SXSW booth #520 at Austin’s Convention Center and online at www.mimoco.com.

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