Microsoft Updates Silverlight and Expression

Posted by at 11:20 am on July 14, 2009

Microsoft has launched Microsoft Silverlight 3 and Expression 3, combining new capabilities with simplified packaging to provide a media and rich Internet application (RIA) solution. In conjunction with Microsoft Visual Studio, Silverlight and Expression offer a collaborative development and design environment that simplifies the process of delivering engaging user experiences. Adoption of Microsoft’s platform continues to rapidly accelerate as evidenced by strong demand for Microsoft Silverlight 2. In less than nine months since its release, more than 1 in 3 Internet devices now have Silverlight 2 installed. In addition, a surge of new Silverlight and Expression customers were announced today, including MGM’s “SGU: Stargate Univers”and Continental Airlines Inc. In addition, NBC Sports announced its intention to use Silverlight for all of its high-quality online video delivery across its numerous sporting franchises.

“NBC Sports is committed to bringing our viewers premier sporting events such as the Association of Volleyball Professionals (AVP) events, the Wimbledon Championships and the Olympic Games,” said Perkins Miller, senior vice president of Digital Media at NBC Sports. “NBC Sports has evaluated many different technologies for delivering high-quality experiences online, and none have delivered the video quality, scalability and business value that Microsoft Silverlight has consistently brought. As we look forward to the 2010 Olympic Winter Games in Vancouver as well as other major championships in 2010, we will be using Silverlight as the preferred technology to deliver the best in next-generation online high-definition video experiences.”

Microsoft highlighted how other new customers are leveraging the power of Silverlight and Expression, including the following:

-¢ MGM: MGM’s “SGU: Stargate Univers”used Deep Zoom and Microsoft Photosynth within Silverlight to deliver an immersive experience on the official site,, for the Stargate TV franchise, allowing fans to explore the sets where the show is filmed in great detail. Using Silverlight technology, MGM’s “SGU: Stargate Univers”can also extend greater flexibility to prospective advertisers through various in-stream ad formats supporting multiple publishing frameworks.

-¢ Continental Airlines: Continental is updating its call center reservation system by redeveloping the application as a RIA using Silverlight and delivered through a Web browser. This will enable the company to enhance customer service, reduce costs and increase productivity, processing more than 70,000 calls a day.

Microsoft also highlighted the strong partner ecosystem, with more than 300 Microsoft partners in more than 30 countries helping customers around the world design, develop and deliver compelling experiences with Silverlight and Expression.

“Silverlight and Expression fill a clear need in the marketplace for a complete end-to-end solution that makes it easy for development teams to work together effectively, from concept to deployment, to create the types of rich interactive experiences today’s users expect,” said Scott Guthrie, corporate vice president of the .NET Developer Platform at Microsoft. “In a record amount of time, we’ve gone from being the industry newcomer to achieving a remarkable rate of industry adoption, rapidly delivering capabilities such as SketchFlow and IIS Smooth Streaming that are unmatched by other vendors. With more than 6 million developers with .NET programming skills worldwide and a platform that delivers a rich user experience at some of the lowest costs possible, Silverlight ubiquity is a matter of -˜when,’ not -˜if.'”

All this news and more will be highlighted as part of the Silverlight 3 and Expression 3 interactive virtual launch experience available at Visitors can watch product demos, visit customer and partner pavilions and see the latest in digital design and development in the new “Visual Kitchen.” Replays of the July 10 launch event keynote and in-depth product sessions will also be available.

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