Lenovo Buys Germany’s Medion

Posted by at 12:32 pm on June 1, 2011

Lenovo on Wednesday made a grab for market share on Wednesday by acquiring Medion. The buyout of the German PC builder was intended expressly to gain influence in Western Europe and should help it leapfrog multiple companies, including Apple. Its takeover would give it 14 percent of Germany and 7.5 percent of Europe, according to its own estimates and IDC data.

The buyout would see Lenovo oust Apple from the top five in the Western European market, according to Gartner estimates. Apple has been growing rapidly and leapt from 4.9 percent share in early 2010 to 6.6 percent this year, but it would immediately be passed over if its market share were to stay the same. It would also threaten ASUS at 8.6 percent and give Lenovo an opportunity to challenge Dell, at 9.6 percent

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