Joel McHale Goes Viral for 3DS – New 3DS Ad

Posted by at 12:04 pm on April 11, 2012

Nintendo has created a YouTube video (watch below) advertising the 3DS with comedian Joel McHale. In a staged meeting, McHale from The Soup and  Community along with Nintendo representative simultaneously discuss how to make and subsequently create a viral video using typical clichés.

The video begins with a documentary style shot of the meeting, starts to point out and use the ways that a company manufactures a viral clip, accelerating quickly to including bikini-clad models and staff in character costumes, becoming less subtle and more blatant as the clip progresses.

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