InMobi Study Shows Extremely High iPhone 5 Interest

Posted by at 12:09 pm on September 28, 2011

InMobi released a study whichlaimed that a full 41 percent of North American cellphone owners planned to buy an iPhone 5. The interest, including Canada, Mexico, and the US, would have just over 50 percent of interested people buying within half a year. That number was built on assumptions of a new model and might drop to 15 percent if it turned out to be a mild update.

Apple might get a wide swath of converts as well, the study claimed. As many as 52 percent of BlackBerry owners would switch if there were a full iPhone 5, while 28 percent would opt for a more modest iPhone 4 update. Even on Android, where loyalty is much higher, 27 percent would reportedly pick the iPhone 5 and 11 percent an iPhone 4 refresh.

Among existing iPhone owners, 51 percent would jump to a complete remake, while the same 11 percent as Android would look at a conservative version.

InMobi did not disclosed the sample size or methods, so it’s not clear how accurate the study is. InMobi recently received $200 million in funding from Japan’s SoftBank Corp. It is the largest investment this year in the mobile sector, and one of the largest fundings so far in 2011.

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