Hot Topic and Slacker Radio Partner

Posted by at 7:39 am on August 3, 2010

Slacker today announced a partnership with Hot Topic, Inc. that combines the music of emerging and well-known artists with the fashions they inspire. Slacker Personal Radio web listeners can simply click the Buy Merchandise icon while playing an artist to view and purchase artist-related merchandise, ranging from t-shirts, to hoodies, to DVDs and vinyl records, from ShockHound, a Hot Topic subsidiary.

Slacker web listeners can purchase merchandise from thousands of artists across all genres. In addition to concert t-shirts, ShockHound has nearly two dozen merchandise categories, which include an extensive catalog of artist-inspired hats, jackets, pins, backpacks, posters and much more. Similar to buying a t-shirt at a performance, nearly all artists get a portion of their merchandise purchases. Hot Topic and ShockHound feature a broad selection of music-licensed and music-influenced apparel, accessories and gift items for music fans at nearly 700 physical stores and two online stores.

“Partnering with ShockHound and Hot Topic to offer the apparel and accessories of our listeners’ favorite music is an exciting extension of the Slacker Personal Radio experience,” said Jonathan Sasse, senior vice president of marketing at Slacker. “With this update we are bridging the gap between the music Slacker listeners love and the fashions inspired by the artists.”

Slacker Personal Radio, available for free online at http://www.slacker.com/, enables listeners to create their own Personal Radio stations based on any artist or mix of artists, or listen to and personalize over 120 expert-programmed genre stations ranging from Alternative Rock to Comedy and everything in between. Personalization options include rating songs or artists, playing more popular vs. more eclectic music and listening to newer vs. classic songs

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