Honda Rolls Out CR-Z With 3D Campaign

Posted by at 3:55 pm on September 23, 2010

Honda has launched their CR-Z Sport Hybrid coupe with an ad campaign utilizing 3DX’s all new, never before seen Phantaglyph technology which premiered in October’s issue of Maxim magazine.In celebration of the monumental, multi-media campaign -“ Honda displayed this unique integration at an all day block party in Times Square. Honda held the first-ever takeover of Times Square in 3-D technology to support the launch of the all-new CR-Z sport hybrid coupe. Spanning five blocks of Times Square, the event marked the first time 3-D footage was broadcast to the public space. As a part of the takeover, Honda ran 3-D CR-Z commercial footage on the Times Square HD Spectacolor screen (located on Broadway between 46th and 47th Street), displayed several CR-Z’s and sponsored a special performance from chart-topping hip-hop trio, N.E.R.D. An estimated 250,000 people attended the CR-Z event in Times Square today.

Maxim’s first publication to include 3D technology debuted in the October issue with a 3D cover story, co-branded 3D glasses and a 3D print ad of the Honda CR-Z utilizing the Phantaglyph technology. The ad allows the CR-Z to appear more realistic -“ as if it were sitting on the page right in front of the viewer.The unconventional nature of 3DX’s Phantaglyph technology highlights the dynamic duality of sport and hybrid, which are married in the Honda CR-Z. Both the strategy of the ad campaign and the progressively sleek car style seek to reach the 25 -“ 35 year old buyer that is definably tech-savvy and forward thinking.

Prior to Phantaglyph technology, Anaglyph technology was the sole 3D technology used in print and movie advertising. Shortcomings in the former such as restricted viewing process, limited depth available for objects, triple-vision blurring and true color imaging delusion have been remedied with Phantaglyphs. Specific to the Maxim campaign, new Phantaglyphs don’t require viewers to hold the ad directly in front of their faces, rather the technology allows the Honda CR-Z image to lay flat on the table, while viewers watch the contents rise up from the page or delve deep into the surface.

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