Google this morning at last released a native version of Google Latitude for the iPhone (free, App Store). The title as confirmed by its brief tease last week fully supports iOS 4 and optionally provides constant position updates in the background on an iPhone 3GS or iPhone 4. Privacy is still a focus as users can selectively turn off both background updates, hand-pick a location or turn off positioning altogether.
The official release comes roughly a year and a half after Google was forced to release an H L5 version for the iPhone after Apple rejected the original version for reportedly being too similar to Apple’s own Maps tool.
