GE Lets You Virtually Light a Room With an iPhone

Posted by at 1:42 pm on July 20, 2010

The GE Mood Cam app allows users to snap pictures of indoor environments, such as a kitchen, living room or bedroom, and change the mood of the room by sliding the Moodometer tool to adjust the look from warm and cozy to vibrant and creative.

“Our whole effort springs from the idea that consumers ought to be able to experiment, learn and interact with lighting”

These filters within the “GE Moodometer simulate-”with the swipe of a finger-”what a room might look like based on a variety of lighting effects, including six different mood selections that relate to user preferences.

“Our whole effort springs from the idea that consumers ought to be able to experiment, learn and interact with lighting,” says Brian Sroub, chief marketing officer, GE Lighting. “We’re making that a reality with a cutting-edge mobile platform that’s changing the lives of consumers everywhere.”

The app is a natural extension of GE’s What’s Your Lighting Style? Web site, which enables consumers to design with light while enhancing their understanding of how lighting contributes to a room’s overall lighting style.

The free app provides a Three-Step Bulb Finder that helps users quickly find the right light bulb for the right fixture. Users can produce a shopping list of bulbs that will create a particular mood, and save the list in an at-a-glance format for simple viewing in the lighting aisle of their favorite store. They can also email themselves their custom photos and bulb shopping lists for even easier reference at the store. Insider design tips are offered to help round out the user’s vision for a mood-inspired room.

The GE Mood Camâ„¢ application can be downloaded for free at the iTunes store or www.GEMoodCam.com.

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