Garmin Buys Navigon to Gain Mobile Phoe GPS Edge

Posted by at 11:12 am on June 14, 2011

Garmin on Tuesday confirmed earlier rumors and bought Navigon. The takeover of the German GPS designer is meant both to boost Garmin’s core in-car navigation but is also aimed at bolstering Garmin’s position in smartphones. Navigon’s stronger-selling Android and iPhone apps would help push the company forward, Garmin said.

Navigon would work as a subsidiary of Garmin rather than be subsumed outright. Its small size let Garmin avoid mentioning the acquisition price, although leaks had put it at the tens of millions of euros. A deal had to wait on approval and was expected to come soon.

Garmin has had difficulty adapting to GPS in the era of smartphones, where its dedicated units weren’t useful. It famously tried to get into smartphone hardware itself with the Nuvifone in 2008 but, between delays and carrier reluctance, didn’t have a product out until well over a year later. Turn-by-turn apps on the iPhone and later Google Maps Navigation mostly negated any reason to get the phone, and Garmin eventually bowed out of making phones to focus on apps instead.

Navigon was once one of the larger GPS makers but made a near-fatal decision to get into the US just as the iPhone was reaching the market.

Leave a Reply

Sign Up For Our Newsletter

Sign up to receive breaking news
as well as receive other site updates

Enter your Email


Preview | Powered by FeedBlitz

Log in

Copyright © 2008 - 2020 · StreetCorner Media , LLC· All Rights Reserved ·