Focus Features announced today it has revived the Gramercy Pictures label as branding for “boldly imagined” action, horror, and sci-fi genre movies. Focus says that the renewed label reinforces their commitment to bringing a broad spectrum of entertainment to audiences that encompasses both commercial and specialty fare.
“As audiences’ consumption habits continue to evolve, the need for the targeted branding of entertainment content and the cultivating of a loyal fan base becomes imperative,” said Focus. “This branding is important not only during the theatrical windows but also across ancillary and digital distribution platforms. Focus Features employees will work on both Focus Features and Gramercy Pictures releases year-round, offering filmmakers and producers a breadth and depth of expertise in both wide, commercial openings and platform, specialty releases. There will be no separate or additional staffing for the new label as Focus Features will handle all of the collective titles.”
The reimagined Gramercy Pictures will be a home to genre storytellers. The new label’s inaugural slate of movies includes Insidious Chapter 3 (opening nationwide June 5), Self/less (opening nationwide July 10), Sinister 2 (opening nationwide August 21), London Has Fallen (opening nationwide October 2), The Forest (opening nationwide January 8, 2016), and Ratchet & Clank (opening nationwide April 29, 2016).
Below you will find a link to a short video clip showcasing the new Gramercy Pictures logo.
