Electronic Arts has revealed the 28 artists across 20 countries who will usher in the EA Sports 2010 FIFA World Cup South Africa with an international soundtrack that celebrates the cultural vibrancy of the first FIFA World Cup to be held in Africa.
EA Sports 2010 FIFA World Cup South Africa captures the sounds and history of the musical landscape in Africa with a rhythmic, tribal blend of 28 songs that, through mass exposure to soccer, videogame and music fans, will become synonymous with the 2010 FIFA World Cup South Africa worldwide. Somali-born poet, musician and rapper, K’NAAN, headlines the soundtrack with his song “Wavin’ Flag Coca-Cola Celebration Mix”.
A full playable demo of 2010 FIFA World Cup South Africa for the PlayStation 3 will be available for downloadable at the Playstation Store, and for the Xbox 360 on Xbox Live Marketplace, beginning April 8 worldwide. Play as Spain or Italy and discover a soccer experience that brings to life the passion and emotion of the actual tournament. New players to the FIFA Soccer franchise will be able to choose to play the demo utilizing new Two-Button controls designed to enable new gamers to pass, shoot and compete for the 2010 FIFA World Cup with an accessible control scheme that utilizes just two buttons. In addition to playing a match soccer fans and gamers will be able to upload their replays from the demo to EA Football World for other fans to watch.
“2010 FIFA World Cup South Africa is a landmark project in the evolution of world music and its African heritage,” says Steve Schnur, Worldwide Executive of Music and Marketing at Electronic Arts. “We’ve brought together such legendary African artists as Nigerian drummer/activist Babatunde Olatunji, Senegal icon Baaba Maal, and -˜The Bob Marley of Ghana’ Rocky Dawuni, with global superstars like Sergio Mendes and Nas & Damian Marley. But we’re perhaps most proud of K’NAAN, the unsigned Somali artist we discovered in 2004 whose music has now appeared in five different EA Sports video games.”
To listen to streaming music clips from this EA Sports one-of-a-kind mix of music, learn more about the bands and get details about features in the 2010 FIFA World Cup videogame, visit http://www.fifa-world-cup.easports.com.
