Edmunds Inside Line Launches Mobile Site

Posted by at 12:21 pm on March 3, 2010

Edmunds’ InsideLine.com has launched a new version of its mobile web site that is easily viewed on smartphones and other mobile devices.

“The mobile era is upon us. Many people have abandoned their land-line phones, and it is only a matter of time before a majority of people will primarily access the Web on their handhelds,” declared Edmunds.com Inc. President Avi Steinlauf. “The Edmunds.com mobile site already generates a remarkable amount of car-shopper traffic, and we anticipate that InsideLine.com’s redesigned mobile site will draw in automotive enthusiasts at the same clip — if not faster — given their appreciation for technology.”

The mobile version of InsideLine.com features much of the content that readers can find on the full site, including reviews, photos and videos of the hottest new cars, trucks and SUVs. Currently featured content includes comprehensive coverage of the Geneva Auto Show.

“Our readers are loyal, typically checking the site multiple times each week,” noted InsideLine.com Editor In Chief Scott Oldham. “We anticipate that they’ll be quick to take advantage of the opportunity to access our award-winning articles, photos and videos when they are on the go.”

The mobile site can be accessed by entering www.insideline.com into the mobile browser of any Web-enabled mobile device.

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