eBay’s New “Deals” App for iPhone

Posted by at 12:18 pm on November 25, 2009

eBay has made it easier for iPhone and iPod touch owners to shop eBay anytime, anywhere with the release of its new “Deals” application, providing a constant stream of the best deals across hundreds of millions of ebay.com listings. Available for free download on iTunes, the Deals application features simple, intuitive navigation, customizable search features and PayPal integration that makes check-out fast and easy.

The Deals app is the latest addition to eBay’s mobile offerings; eBay just released an upgraded version of its eBay iPhone app with new features such as social networking integration. An enhanced mobile web interface also makes it simple to browse ebay.com on any mobile phone equipped with a web browser. All three offer consumers the ability to browse and buy on the go.

“As the world’s leading online marketplace we have insights into how people really want to shop -¦ and they clearly want to shop on their phones,” said eBay Marketplaces President Lorrie Norrington. “It’s apparent that consumers want to shop for what they want, when they want and WHERE they want, and that’s not necessarily when they’re sitting in front of a computer or even walking through a store. This eBay app for the iPhone is the ultimate tool to put great value and selection at their fingertips on the go, wherever they are.”

Additionally, a special -˜12 Days of Deals’ will begin this Friday, November 27. eBay’s first of the -˜12 Days of Deals’ will go live with a Samsung Netbook N120-12GBK. Other exclusive Mystery Deals will be featured each day until Dec. 8.

The Deals app has built-in integration with social network sites like Facebook and Twitter, making it easier for buyers to share shopping activity with friends.   Other enhancements include a “Best Offer” feature that lets shoppers instantly negotiate prices with sellers through alerts and SMS notifications, and direct phone access to customer service.

Making a Great App Even Better

The 1.5 iPhone application notifies shoppers through push alerts on the status of their watched items, so they’ll know if they’re being outbid. PayPal integration allows buyers to complete their transactions without leaving the app, and the “Buy It Now” feature lets buyers purchase items right away at a set price without having to wait for a listing to end.

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