EA and LucaArts Join into new World Wide Star Wars Agreement

Posted by at 10:03 am on November 12, 2010

Electronic Arts and LucasArts announced today an updated global publishing agreement for the highly anticipated massively multiplayer online videogame Star Wars: The Old Republic. With this new agreement, certain publishing, marketing and distribution responsibilities previously designated to LucasArts will shift to EA, so that all publishing, marketing and distribution responsibilities can be centralised for efficiency.

Lucasfilm will continue serving as a key partner, collaborating on design and marketing, and as a licensor of the property. Star Wars: The Old Republic is designed to redefine the MMO category by introducing BioWare’s signature storytelling and rich, emotional human performances to the genre. Financial terms were not disclosed.

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