E! to Tackle New Football Reality Series Featuring the LA Rams

Posted by at 11:02 am on July 6, 2016

Rams FootballE! has greenlit “Hollywood & Football,” a series revolving around the Los Angeles Rams, as the team heads from St. Louis to L.A., Variety has learned. The NBCUniversal cable network has ordered six hourlong episodes of the show, which is slated to premiere this fall, coinciding with the 2016 NFL season.

“We are excited to take viewers inside the exclusive lifestyles of these top athletes and their families as they navigate a new city, new friendships, new schools and the inevitable Hollywood gossip,” said Jeff Olde, E!’s EVP of programming and development. “E! has a track record of success with pop culture programming centered in the world of sports, and this series will capture the off the field perspective of one of football’s most anticipated and high profile events as the Rams return to L.A.”

The Rams-centric series joins a slew of E! series set in the sports world, including “Total Divas,” which follows the WWE female wrestlers known as Divas, and “WAGS,” which stands for Wives and Girlfriends of Sports. Both of those franchises are proven successes for the cabler with five seasons of “Total Divas” and a spinoff ordered for “WAGS,” so “Hollywood & Football” should be a seamless fit on the schedule, perhaps also bringing in more male viewers.

For the Rams, “Hollywood & Football” is the second show that will feature that team as it moves back to L.A., following HBO’s “Hard Knocks,” which will center around the Los Angeles Rams in the upcoming season this summer.

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