From Dusk Till Dawn Goes Viral with a Big Kahuna Burger Commercial

Posted by at 1:27 pm on March 24, 2014

From Dusk Till Dawn: The Series

A new viral ad for El Rey Network’s “From Dusk Till Dawn: The Series,” posing as a commercial for “Big Kahuna Burger,” serves as a reminder of the shared continuity between several of the films of Robert Rodriguez and Quentin Tarantino.

Based on the thrill-ride film, the supernatural crime saga is centered around bank robber Seth Gecko (D.J. Cotrona) and his violent, unpredictable brother, Richard “Richie” Gecko (Zane Holtz), who are wanted by the FBI and Texas Rangers Earl McGraw (Don Johnson) and Freddie Gonzalez (Jesse Garcia) after a bank heist leaves several people dead.

Big Kahuna Burger, first mentioned in Tarantino’s Reservoir Dogs, most famously appeared in 1994’s Pulp Fiction. The Hawaiian-themed burger joint was approved of by Samuel L. Jackson’s Jules Winnfield, who, upon tasting it, exclaimed, “This is a tasty burger!”

We’re not entirely sure why the commercial drops a Point Break reference with the name of its new “Special Agent Utah” meal, but the fictional franchise is set to make its small screen debut on tomorrow night’s episode of “From Dusk Till Dawn: The Series,” airing at 9 p.m. on El Rey Network.

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