DivX Continues to Build Global Momentum in Digital TVs

Posted by at 3:17 pm on August 2, 2010

DivX and the  Skyworth Group today announced a new partnership in which Skyworth will integrate DivX technology into its line of 2010 digital TVs (DTVs). Upon DivX Certification, these new TVs will be capable of playing back digital video and Hollywood movies in the high-quality DivX format. The agreement also specifies that Skyworth will work with DivX in the future to add DivX Plus HD certification, the premium level of DivX Certification for MKV playback, to its DTVs.

This new Skyworth partnership illustrates how DivX is continuing its momentum in emerging products such as DTVs. DivX now works with the top two Chinese TV OEMs, bringing DivX adoption to nine of the top 12 DTV OEMs worldwide. In addition, the company has extended its ecosystem into DTVs with more than 3,000 models certified from major brands.

As one of the largest TV manufacturers in China, Skyworth now ranks in the top 20 global TV brands, and its R&D and sales network covers most parts of the world. Skyworth’s new DivX Certified DTVs will be available in August throughout Oceania, and shortly thereafter in the Middle East, Africa and Europe, delivering incredibly sharp images, wide viewing angles and a brilliant home theater experience.

DivX technology allows digital videos to be compressed to a fraction of their original size while maintaining excellent visual quality. For example, eight full-length standard definition movies in the DivX format can fit on an 8GB USB drive. With the DivX format, full-length movies can be quickly downloaded from the Internet and played on DivX Certified Skyworth DTVs, as well as other consumer electronics devices.

“DivX has seen strong traction from Chinese consumer electronics companies, and our new partnership with Skyworth is a great example of that,” said Kevin Hell, Chief Executive Officer, DivX, Inc. “Now consumers throughout Oceania, the Middle East, Africa and Europe will be able to enjoy stunning DivX video playback on top rated Skyworth digital TVs.”

“We are extremely pleased to build a new partnership with DivX, as we are always striving to evolve the viewing experience for our customers,” said Kuang Yubin, President, Skyworth Overseas Development Limited. “DivX is synomonous with high-quality video which will help add value for our brand worldwide.”

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