Dell Design Studio Gets More Personal

Posted by at 4:00 pm on May 5, 2009

“Geek Chic” is all the rage, and Dell is offering even more ways to turn the laptop into a form of self-expression.   Today, the “built for m”experts are expanding a custom collection of laptop art offered online in the Dell Design Studio, now featuring more than 200 designs, artists, colors, patterns and causes that turn your laptop into a fashion accessory. Dell Design Studio provides even more choices for personalizing the exterior of Dell’s popular Studio 15 and Studio 17 laptops, and an immersive new online shopping experience similar to touring an art studio.

The updated Dell Design Studio reflects more than 120 additional choices based on inspirations and themes drawn from a variety of cultures. Content and artwork will be refreshed regularly and arranged into themes, each with a “curator” who selects contributing artists from around the world. Fittingly, the inaugural theme is titled “Today,” a collection of modern-day artistic expressions hand-picked and curated by Ed Boyd, Dell vice president of consumer experience design.

“Dell Design Studio is the purest form of self-expression for a wide variety of tastes and styles,” said Boyd. “I loved creating this first themed volume, and am really excited about the opportunities to bring in new curators, artists and points of view to the Design Studio.”

The News:

  •, one of the world’s largest and busiest online destinations for consumer electronics, has refreshed the Dell Design Studio with more than 120 new designs in the U.S., a new interface and soon, a global reach.
  • New artists join the online gallery including widely known artist and designer Deanne Cheuk, Maya Hayuk, Jason Holley, TWEEQIM (the design studio made up of husband and wife team miQ and Thuy3), Thailand native Korakrit Arunanondchai, Filth (the nom de guerre of designer and artist Lucas Irwin), painter Robert Hargrave, Peter Stevens, Keith Warner and OBVLN.
  • For easy browsing in the gallery, personalization options for Dell Studio 15 and Studio 17 laptops are categorized by theme: classic designs, artists, patterns, colors and PRODUCT RED.
  • Each purchase of a new Dell Studio 15 or Studio 17 laptop with a PRODUCT RED designation directly contributes $20 to The Global Fund, which assists AIDS programs in Africa.
  • Dell Design Studio will be phased in worldwide, featuring a selection of the “classic” designs from the original Design Studio portfolio unveiled in December. Dell will regularly introduce new collections to the Design Studio, each with a fresh style influenced by guest curators.

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