Check-in with Where to Get Local Coupons and Discounts

Posted by at 10:37 am on May 12, 2010

When using WHERE to help discover local places, consumers will now receive coupons from local merchants when they check-in to a location. The coupons and discounts are available for restaurants, retail stores, spas, and other service providers.

WHERE mobile users will now receive coupons from local merchants when they check-in, helping them save money at their current location. If no coupon is available at that specific venue, the user is presented with a coupon to another merchant nearby, generally within a mile radius. Users can save coupons for use at a later date and customize settings to be alerted if the coupon is about to expire. WHERE coupons and offers are not only hyper-locally targeted, but are also targeted by context and time of day. This functionality is now available on the WHERE Android application, and will be launching on the WHERE iPhone, BlackBerry, Palm and feature phone platforms within the next few weeks.

Mobile is the Future of Coupons

Merchants are increasingly turning to mobile coupons to drive consumers into retail locations. Borrell Associates predicts that mobile coupons will grow from $2.7 billion in 2009 to $57 billion in 2014. The redeemed value of mobile coupons is 24 percent higher than Internet coupons and nearly half as high as paper ones. A recent Mobile Marketing Association survey, conducted in partnership with Luth Research, also found that mobile users are more likely to respond to mobile advertising delivered with location-based targeting than regular advertising.

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