ChaCha Adds Live Sports Info

Posted by at 10:55 am on March 13, 2009

Expanding its free mobile answers service, ChaCha is rolling out major enhancements to access live sports scores just in time for March Madness. ChaCha is introducing ThmbSavrs abbreviations that enable fans to send shortcut texts to ChaCha (242242) and receive live sports scores, news and updates instantaneously. Unlike other mobile search services that do not recognize these shortcuts, and require exact keyword search matches to return search results, ChaCha will answer fans’ queries no matter how customers ask -“ even if questions are spelled wrong!

Fans have always been able to ask ChaCha for scores in natural language searches. Now they can get up-to-the minute information easily and quickly with a shortcut system that recognizes the way fans refer to their teams. For instance, ChaCha ThmbSavrs enables customers to shorten, “What is the score of the Gonzaga game?” into “Score Zags.”

“Basketball fans can call 1-800-224-2242 or text 242242 and ask any question as if they were calling or texting a smart friend. Now with ThmbSavrs, we provide live score feeds for fans that want instantaneous, real-time updates,” said Scott A. Jones, CEO of ChaCha. “We experience a huge surge in questions during March Madness and football season, and our new sports search capability is, literally, a game changing capability for on-the-go fans that use their mobile phones to track their teams’ scores. Even when our customers are in a rush and they type or spell their favorite team’s name wrong, ChaCha can handle it.”

Team names can be referenced in lots of common ways (“Score IU,” “Score Hoosiers,” or “Score Indiana”). In addition to men’s and women’s college basketball, ChaCha’s new real time SMS score search covers the NBA, MLB and NHL as well as the NFL and NCAA football when they are in season. For more ThmbSavrs shortcuts, visit:

In January 2008, ChaCha introduced its free mobile answers service, which leverages human guides to provide free answers to any question, anytime, anywhere. Users don’t need a Web-enabled phone, special browsers or codes to search the Internet, and ChaCha answers go far beyond directory assistance. For free, mobile customers simply text 242242 or call 1-800-2-ChaCha (1-800-224-2242) on their mobile phones, ask their questions and receive concise, relevant answers via text messaging.

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