Bloomberg Adds Android App

Posted by at 12:02 am on October 2, 2010

Bloomberg L.P. is releasing a new Android app including news and stock home screen widgets. Business and financial executives can now access Bloomberg news and market data, and track stock portfolios through this customizable app that adds to Bloomberg’s already extensive portfolio available on iPhone, iPad, Blackberry, Nokia, and now Android. It is the first business and finance app for Android that allows users to read stories while off-line.

“Bloomberg uniquely harnesses technology to combine data, news and information into integrated tools that are relevant for our users,” said Oke Okaro, global head of Bloomberg Mobile. “We’ve made significant developments in creating rich, personalized experiences on mobile, and we’re working on some incredible applications that will leverage Bloomberg’s core strengths as a multimedia and technology company.”

Bloomberg’s apps are designed to deliver the critical news and market information business and financial executives need to make informed decisions. This includes interactive charts that enable users to drill down on information that’s personally relevant for them. For example, starting with the 52-week stock chart that appears on the stock’s summary page, users can tap a stock chart to see it in full-screen mode – where they can also see details for the open, close, high, or low for a time period ranging from five years ago to the current day.

The app provides news related to particular stocks, and users can create personalized views of the news by industry, region, exclusivity or popularity. Bloomberg also has an app for subscribers to the Bloomberg Anywhere service that enables them to tap into the tens of thousands of functions on the Bloomberg Professional Service. Plus, the company’s sports apps for fantasy baseball and football help enthusiasts make better decisions about the players on their teams.

Read more about the Android app and other innovations from Bloomberg.com at http://inside.bloomberg.com.

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