BioWare Builds Large Fan Base for Games

Posted by at 12:42 pm on November 25, 2009

BioWare has announced that it has set a new record for site traffic at DragonAge.com and new user registrations at its social networking site, Social.BioWare.com. With the release of Dragon Age: Origins, the BioWare community has grown to a record 5 million registered users, propelled by outstanding word-of-mouth buzz amongst fans of the 90-rated role-playing game.

As of October 13, 2009, DragonAge.com became the most highly trafficked web site in the EA network in 2009, including the main hub, EA.com. Dragon Age fans also drove the game’s Facebook fan page to 30,000 fans since the page launched in June 2009. The soon-to-be-released Mass Effect 2 saw a 33% increase in site traffic with the announcement of the Collectors’ Edition on November 4th, and a release of a video featuring the enemies of Mass Effect 2 on November 5th. Today, BioWare is re-launching MassEffect.com with a new design and more connectivity to BioWare’s social networking community at Social.BioWare.com, which has registered over 500K sign-ups in just five weeks, since its launch on October 13, 2009.

“We want to thank our fans for their enthusiasm and ongoing support. The passion within the community is not only helping drive momentum for Dragon Age referrals but our actively engaged fan base is eager for future content releases, which we are committed to deliver,” said Dr. Ray Muzyka, co-founder, BioWare and Group General Manager of the RPG/MMO Group of EA. “We could not be more excited about the outstanding community growth. The connection we are fostering with our fans is direct and personal. This tremendous community will help set the stage for an incredible Mass Effect 2 launch on January 26th.”

Dragon Age: Origins is an epic RPG where players take on the role of a Grey Warden, one of the last of an ancient order of guardians. Now, as a rising evil threatens to destroy all life, it is up to players to unite the shattered lands and slay the corrupted dragon known as the Archdemon. To restore peace, players must make ruthless decisions and be willing to sacrifice their friends and loved ones for the greater good. Follow the game on Twitter at http://twitter.com/dragonage or for more information about Dragon Age, go to http://dragonage.bioware.com/.

Mass Effect 2 is an emotionally charged shooter/RPG set in a vast science-fiction universe filled with dangerous alien life and mysterious, uncharted planets. In Mass Effect 2, players will once again step into the role of the heroic Commander Shepard, commanding their crew of some of the most dangerous operatives from across the galaxy on a mission so challenging that it’s potentially suicidal. Featuring intense shooter action, a rich futuristic storyline, space exploration and emotionally engaging character interaction, the game delivers an unparalleled cinematic experience. Mass Effect 2 will be available on the Xbox 360 and PC. The Mass Effect 2 Collectors’ Edition will retail at an MSRP of $69.99 on Xbox 360 and $59.99 on PC. Follow the game on Twitter at http://twitter.com/masseffect2 or for more information about Mass Effect 2, go to http://masseffect.bioware.com/.

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