Bing US Market Share Stabilises but Yahoo! Continues Fall

Posted by at 11:31 pm on November 4, 2009

Microsoft’s search engine Bing recovered market share slightly in the US in October according to web analytics firm, StatCounter. The firm’s research arm StatCounter Global Stats finds that Bing took 8.86% in October, up from 8.51% in September but below its peak of 9.64% in August.

StatCounter says that Yahoo! continues to lose market share, down to 8.91% in October from 9.4% in September and 10.5% in August. Google took 80.39% of the US market, its largest share since November ’08.

“Bing’s market share has stabilised after falling since mid August,” commented Aodhan Cullen, CEO, StatCounter. “However, a worrying trend for Microsoft is that the combined Bing and Yahoo! market share has seen a steady decline from 20.36% in July to 17.77% in October.”

Globally, Bing and Yahoo! combined took 7.4% of the market compared to 90.81% for Google.

Data is based on an analysis of 5.1 billion search engine referring clicks (1.27 billion from the US) which were collected during the period October 2008 to October 2009 from the StatCounter network of over three million websites.

StatCounter, which provides free website traffic analysis, is one of the largest web analytics firms in the world monitoring in excess of ten billion pageloads per month.

US Search Market

Date   Bing   Yahoo!   Bing & Yahoo! Combined   Google
Oct 2008   5.23%*   12.34%   17.57%*   80.14%
May 2009   7.81%*   10.99%   18.80%*   78.72%
June 2009   8.23%*   11.04%   19.27%*   78.48%
July 2009   9.41%   10.95%   20.36%   77.54%
Aug 2009   9.64%   10.50%   20.14%   77.83%
Sep 2009   8.51%   9.40%   17.91%   80.08%
Oct 2009   8.86%   8.91%   17.77%  



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