Bing Slows in Race Against Google

Posted by at 11:00 am on September 1, 2009

Microsoft’s Bing search market share in the US grew by just 0.23% in August to 9.64%, the slowest monthly growth rate since its launch, according to analysis conducted by web analytics firm StatCounter. The firm’s research arm StatCounter Global Stats also finds that Bing and Yahoo! combined declined slightly in August to 20.14% from 20.36% in July.

“Perhaps a little worrying for Microsoft is that when you analyse the weekly data, Bing peaked for the week 10th -“ 16th August at 10.98% and has declined since then,” commented Aodhan Cullen, CEO, StatCounter. Google increased its search market share slightly in the US in August from 77.54% to 77.83%.

Globally Microsoft and Yahoo! combined took 8.42% of the search market in August, a decline of 0.35% on July’s figure (8.77%). Google remains the dominant force in the global search market with 89.57% in August (89.23% in July).

Data is based on an analysis of 1.073 billion search engine referring clicks (272 million from the US) which were collected in July and August from the StatCounter network of over three million websites.

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