BlackBerry today said that BBM Channels has graduated from beta status and will begin rolling out this afternoon to all BlackBerries running OS 5 and up.
BBM Channels acts similar to social networks in that users can subscribe to channels, which are based on certain topics or brands, and receive updates when the channels have new content. Users can create their own channels and push updates to select groups of followers or users in a manner similar to Twitter. BlackBerry imagines that it will be best-used by companies and brands looking to connect with fans.
BBM Channels will be available for download from the BlackBerry World store starting at 3pm Eastern Time.
