Barnes & Noble has launched the Barnes & Noble Bookstore application on the Apple App Store. The B&N Bookstore app for iPhone and iPod touch is designed to be an ideal companion for book lovers who want quick and easy access to the millions of titles available to Barnes & Noble customers.
“We designed the B&N Bookstore app based on the tremendous growth we’ve seen over the past 12 months in our mobile traffic and customer adoption,” said William Lynch, President of Barnes & Noble.com. “Now, with the Barnes & Noble app, iPhone and iPod touch users can interact with America’s #1 bookstore anywhere and anytime, providing them access to exclusive content and customer reviews, as well as information about the more than 50,000 events in our stores.”
Barnes & Noble has partnered with LinkMe Mobile from Evryx Technologies, and Spotlight Mobile, so that users can simply snap a photo to search millions of products. Using the iPhone or iPod touch camera, just snap a photo of the front cover and within seconds get product details, editorial reviews, and customer ratings -“ even find and reserve a copy in the store closest to you. The store locator will help you find the Barnes & Noble store nearest you, see upcoming events, and get directions. Plus, explore amazing, exclusive Barnes & Noble content from your iPhone including bookseller recommendations, the Barnes & Noble Review, and Barnes & Noble Studio’s Emmy-winning video clips and interviews.
The Barnes & Noble Bookstore app also allows customers to:
- Discover their next great read by browsing bestsellers, B&N Recommends lists, new releases or watching video interviews with authors.
- Check the events calendar for celebrity book signings, readings, musical performances and children’s Storytimes.
- Find the closest Barnes & Noble, get maps and directions, and see which stores offer cafés and AT&T Wi-Fi access.
- Making purchases on-the-go with the B&N Bookstore app is easy. Users who already have an account with BN.com can simply enter their email address and password to sign in and access their account information and address book. And, those who do not already have a BN.com account, can quickly and easily create one on the website or checkout as a guest.
The Barnes & Noble Bookstore app is available for free from Apple’s App Store on iPhone and iPod touch or at www.itunes.com/appstore/.
