Baby Boomer Phone to Be Showcased at CES

Posted by at 4:29 pm on January 7, 2011

Doro Phone

Cell phone manufacturer Doro has announced that they will be exhibiting their senior-friendly product line at the 2011 International Consumer Electronics Show (CES).  Jerome Arnaud, CEO of Doro, is participating in the Living in Digital Times Press Conference on Thursday, January 6.

The conference is a platform designed to create dialogue between companies and key consumer demographics such as the baby boomers and active seniors. Doro is among the many companies focused on designing technologies for seniors.

Seniors Find Tech Intimidating

“In 2010, the company conducted a survey with Synovate in the US. The research indicated that the penetration rate of mobile phones for persons above the age of 65 was below 75% and that 35% of the same population was intimidated or uncomfortable with new technology. Doro’s ambition is to increase the mobile penetration among elderly with products which are not appearing as too technically complex.  The brand is well-established and has become a benchmark in this niche area of telecommunication.  Since 2008, we have experienced tremendous success in North America and we are looking forward to continue this in 2011 and beyond.   Doro is well positioned with its key demographic and with leading international operators,” comments Jerome Arnaud, CEO of Doro.

Doro arrived to the U.S. in 2008 with ergonomically designed, stylish mobile phones launched by Centennial Wireless to answer the call of the growing population of baby boomers accustomed to mobile phones as part of their lives. In 2009, Doro released two mobile devices, Doro PhoneEasy 410 gsm and Doro PhoneEasy 345 gsm, in the US market in partnership with Consumer Cellular, the exclusive wireless provider for AARP’s nearly 40 million members.

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