AMD Invests in CiiNOW to Advance Cloud-Based Gaming

Posted by at 2:31 pm on September 12, 2012

AMD has announced an investment in CiiNOW, a provider of cloud gaming technology that enables game publishers, retailers and carriers to tap into the growing video game market expected to reach $81 billion by 20161. AMD, through AMD Ventures, has invested in an innovative software company serving a large and growing market that can create better end-user experiences by taking advantage of AMD technologies. With the investment and strategic collaboration facilitated by AMD Ventures, AMD and CiiNOW will work jointly to enable the best online gaming experience possible through a vibrant worldwide developer ecosystem and differentiated hardware.

CiiNOW is the first cloud gaming solution powered by AMD Radeon graphics. CiiNOW delivers a high-speed, low latency, streaming solution with up to eight HD streams per server blade, and up to 272 HD streams per server rack for HD quality game streaming instantly from the cloud for ubiquitous game streaming across all subscribers, devices and access technologies.

“CiiNOW is on the cutting-edge of online game streaming technology, and it’s clear we share the same vision to drive the cloud gaming industry forward and ultimately provide the best gaming experience,” said Manju Hegde, corporate vice president, Heterogeneous Applications and Developer Solutions at AMD. “AMD’s investment signifies our mutual drive to liberate gamers from today’s constraints and move us to the next era of digital content.”

CiiNOW also announced the general availability of its gaming solution which provides a new, high speed platform powered by AMD Radeon graphics. The company’s patent-pending hardware and server management technology have been architected for scale, cost and ease of service deployment.

“The combination of CiiNOW’s turnkey cloud platforms powered by AMD’s best-in-class GPU hardware makes AMD an ideal technology partner for CiiNOW,” said Ron Haberman, chief executive officer and co-founder of CiiNOW. “Game publishers, retailers and carriers now have a technology solution they can employ to deliver a best-in-class cloud gaming solution as the industry continues to transition from physical media to digital distribution.”

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