Amazon Seen with 61% of E-book Market, Barnes & Noble has 20%

Posted by at 1:45 pm on August 6, 2010

Amazon has large lead over Apple and other in the US e-book market, an analysis by RR Bowker found. The group disputes claims by Amazon and said Amazon’s Kindle Store controlled 61 percent of e-book downloads – 10 to 20 percent less than Amazon claims. Barnes & Noble’s store has 20 percent where Sony has five percent.

Apple’s market share for the iBookstore wasn’t published at the time of the study but, by extension, was less than five percent. Apple is new to the market, having only opened its store in April.

The study noted that Amazon also has the largest device market share, at 40 percent, and that reading directly on a computer was second.

Among all digital readers, however, almost all are shedding their print reading. About 50 percent have entirely dropped paper reading, while 49 percent have given up the vast majority of traditional books. About 38 percent of those new to e-book reading said they had downloaded their first title in the last six months.

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