Amazon Debuts New Kindles

Posted by at 9:14 pm on July 28, 2010

Amazon.com late today announenced a two new model os the kindel reader. The new Kindle has a new electronic-ink screen with 50 percent better contrast than any other e-reader per Amazon, a new sleek design with a 21 percent smaller body while still keeping the same 6-inch-size reading area, and a 15 percent lighter weight at just 8.7 ounces.   The major difference between the two new models is 3G onnectivity.

Kindle Features

  • All New, High-Contrast E-Ink Screen, Read in Bright Sunlight: The new Kindle uses Amazon’s all-new electronic ink display with 50 percent better contrast for the clearest text and sharpest images. Unlike LCD screens, Kindle’s paper-like display looks and reads like real paper, with no glare, even in bright sunlight.
  • New Proprietary Screen Technology–Faster Page Turns, New and Improved Fonts: Kindle’s all-new, high-contrast electronic ink display is further optimized with Amazon’s proprietary waveform and font technology to make pages turn faster and fonts sharper. Waveform is a series of electronic pulses that move black and white electronic ink particles to achieve a final gray level for an image or text. Amazon tuned the new Kindle’s waveform and controller mechanism to make page turning 20 percent faster. In addition, this waveform tuning combined with new hand-built, custom fonts and font-hinting make words and letters more crisp, clear, and natural-looking. Font hints are instructions, written as code, that control points on a font character’s line and improve legibility at small font sizes where few pixels are available. Hinting is a mix of aesthetic judgments and complicated technical strategies. Amazon designed its proprietary font-hinting to optimize specifically for the special characteristics of electronic ink.
  • New Sleek Design, Lighter Than a Paperback: The new Kindle has a 21 percent smaller body while still keeping the same 6-inch-size reading area. At only 8.7 ounces, the new Kindle is 15 percent lighter and still 1/3 of an inch thin, making it lighter than a paperback and thinner than a magazine. With Kindle you can read comfortably and naturally with just one hand for hours. The new Kindle Wi-Fi is even lighter at just 8.5 ounces.
  • Double the Storage, Holds 3,500 Books: The new Kindle has double the storage so you can carry up to 3,500 books.
  • Up To One Month of Battery Life: The new Kindle has up to one month of battery life with wireless off. Keep wireless on and your Kindle will have battery life of up to 10 days.
  • Free 3G Wireless: Kindle offers free 3G wireless, which means no annual contracts and no monthly fees.
  • Global Wireless Coverage: Kindle is the only e-reader that lets you travel the globe and still get books in under 60 seconds with wireless coverage in over 100 countries and territories.
  • New Built-In Wi-Fi: In addition to free 3G wireless, Kindle now has built-in Wi-Fi support. Kindle owners will now be able to connect to Wi-Fi hotspots at home or on the road. Readers who don’t need the convenience of free 3G wireless can purchase the new Kindle Wi-Fi for only $139 and download content over Wi-Fi.

The U.S. Kindle Store now has more than 630,000 books, including New Releases and 109 of 111 New York Times Best Sellers. Over 510,000 of these books are $9.99 or less, including 80 New York Times Best Sellers. Over 1.8 million free, out-of-copyright, pre-1923 books are also available to read on Kindle.

Price and Availability

You can pre-order the new Kindle for  $189  and Kindle Wi-Fi 3130 starting today.    Both models  will be shipping on August 27th.

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