Altoids Wants to Help You Tune Out Facebook “Noise”

Posted by at 9:50 am on August 26, 2010

Altoids has announced the launch of Tune Out for Desktop, a free app allowing you to keep up with your favorite — and only your favorite — people on Facebook. Tune Out is a new way for to view and comment on recent updates from your favorites on a single, scrolling screen — so you’ll never miss out on the latest news, stories or photos you care most about. Say goodbye to unwanted updates and to grade school classmates yelling for attention on Facebook.

How It Works:

  • When the app opens, you will be prompted to log into their Facebook account. Next, you’ll be presented with a full list of Facebook friends and can search for specific friends by name.
  • You can then choose your favorites who will be added to the “Tuned In” option and appear in a grid. To keep the app manageable, the creators recommend no more than 16 favorites. Everyone else is “tuned out,” though consumers can always edit their selections and notify friends when they’ve been added to their “Tuned In” list.
  • Starred profiles let consumers know at-a-glance the favorites who have updates to share. Simply click on a profile photo to view individual updates or click “Latest” to view all recent posts together on a single feed.   From there, users can comment on any of the posts to stay connected.
  • An added bonus, Tune Out works with Twitter as well.

All versions of the app, which became available on iPhone and Android earlier this year, can be demoed and downloaded at www.facebook.com/altoids.

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