Alfa Romeo to Debut New Model at 2015 LA Auto Show

Posted by at 11:30 am on October 12, 2015

Alfa ROmeo BadgeThe Los Angeles Auto Show (LA Auto Show) confirmed today that it will host more than 35 unique and historic Italian exotic cars as part of its Motor Press Guild (MPG) Motoring Invitational presented by Alfa Romeo on November 18 at the Los Angeles Convention Center’s Gilbert Lindsay Plaza. Alfa Romeo will be this year’s featured marque, and to honor this special celebration, the iconic Italian brand will hold the North American debut of a special vehicle in front of hundreds of media, automotive icons, influencers, collectors and celebrities.

In addition to the reveal, Alfa Romeo will display several rare classic Alfas from the company’s collection. The manufacturer will also exhibit Alfas from select Southern California collectors, paying homage to the region’s classic car hobby.

Desert Concorso, an exciting new car show featuring sport and GT cars from Europe, North America and Japan as well as fashion and lifestyle events, will also provide 20 stunning Italian sports cars for the Motoring Invitational. These fascinating “automobili” will lead a road rally from Palm Springs, Calif. to the LA Convention Center, where they will be displayed for Press & Trade attendees to view.

Celebrating 50 years of motorsport and aftermarket excellence, MOMO Italy, a leading motorsport brand and aftermarket specialist, will also have three of the company’s models on display. This includes MOMO’s Ferrari 458 GT3 Italia, which competed in the 2015 Pirelli World Challenge and finished second in the GTA class with driver Henrique Cisneros, the MOMO Edition 2016 VW Jetta GLI and the MOMO 2015 Maserati Ghibli.

Hagerty, the worldwide leader in collector car insurance and valuations, will participate by providing vehicle and value trend information for every make and model on display.

“The Los Angeles Auto Show is an all-encompassing automotive celebration and the Motor Press Guild Motoring Invitational pays homage to the inspirational vehicles of the past that continue to influence the auto industry’s future, said Lisa Kaz. President & CEO, Los Angeles Auto Show & Connected Car Expo. By honoring Alfa Romeo and working with MPG, Desert Concorso, MOMO and Hagerty we hope to create a memorable celebration of automotive lifestyle.”

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