Adobe Report Say Cyber Monday 2017 Was the Largest Online Shopping Day of All Time

Posted by at 3:15 pm on November 28, 2017

Cyber Monday 2017 was big per a report from Adobe.

According to data from Adobe, US shoppers spent $6.59 billion online by the end of the day yesterday, making Cyber Monday 2017 the “largest online shopping day in history.”

A record $2 billion Cyber Monday transactions were carried out on a mobile device, Adobe said.

“The past Cyber Monday behavior of shopping on your work computer during the day is almost completely reversed,” Adobe Digital Insights Director Taylor Schreiner said in a statement. “This year, mobile shopping was dominant both in the morning and afternoon, and desktop only staged a comeback in the evening when people were home. Smartphones have become the de facto device for mobile shopping, while tablets continue to be more used as entertainment and gaming devices. “

Smartphones accounted for 37.6 percent of retail visits yesterday while tablets accounted for just 8.2 percent, Adobe said.

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