A Tuneful 3D Experience With IMVU Music

Posted by at 2:31 pm on November 11, 2008

IMVU, an online destination where adults and teens meet new people in 3D, today announced the launch of IMVU Music which is designed to allow users to discover and share their music in a social 3D environment. Unlike existing virtual worlds and online music services, IMVU enables members to buy songs, create playlists, and listen to them with other IMVU members. IMVU Music allows for a social music experience as users bring their personal avatars and music into a 3D room, where they can share and discuss the music they hear together.

“IMVU Music makes the 3D experience even more compelling,” said Cary Rosenzweig, CEO of IMVU, Inc. “People can have their avatars dance to the music or talk about the music. Music helps people be more expressive and emotionally engaged.”

The new music service is the result of IMVU members’ requests to have their 3D virtual rooms seem more like their real world apartments or homes, where they can play music they choose to set a mood and have fun with their friends. IMVU members can now enjoy music they choose and hang out with friends in their own private room or go to public rooms, where members can share their playlists, discover new artists and make new friends.

IMVU members can also purchase DRM-free downloads of songs from the extensive available catalog provided by IMVU so they can listen to those songs on a wide range of devices, including iPod and MP3 players.

IMVU Music offers members access to music from all four major music labels (EMI, Sony BMG, Warner and Universal). In addition, IMVU gives access to a huge selection of independent music. Independent music distributors include IODA, Redeye, GetUPlayed, Tunecore, Iris, Song and the top artists from CDBaby. IMVU launched with over one million songs in its catalog and will continue to grow the selection.

“IMVU is already generating $1 million in revenue per month through our unique micro-payment economy,” said Kevin Dasch, Vice President of Finance and Business Development of IMVU Inc. “IMVU Music will help grow the business, and I’m excited to see how IMVU members will respond to this very innovative feature.”

1 Comment for “A Tuneful 3D Experience With IMVU Music”

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