3Net Launches on DirecTV

Posted by at 8:48 pm on February 14, 2011

Thirteen months after being announced at the 2010 CES, the Sony/Discovery/IMAX network 3Net has debuted on DirecTV.

DirecTV, which also offers n3D – powered by Panasonic and ESPN 3D, along with 3D VOD, is the first and only distributor so far that has agreed to carry the joint venture 3net network from Sony Corp., Discovery Communications and IMAX Corp.

The fully programmed 3net will premiered on DirecTV’s channel 107 with a primetime slate of one-hour, native 3D original programs such as “China Revealed” and “Forgotten Planet,” as well as the world 3D television premiere of “Into the Deep 3D.”

Throughout February original 3D series and new programs wil be introduced each night at 9 p.m. ET.  Last week it was announced that 3net signed a multi-year agreement to broadcast the annual International 3D Society’s Creative Arts Awards. The second annual awards program was produced in 3D at the Grauman’s Chinese Theater in Hollywood for broadcast at a later date.

“Quality 3D programming is vital to the success and increased adoption of the technology, and with industry leaders like Discovery, Sony and IMAX making a commitment to this category, it is clear that 3D is here to stay and is only going to get better,” said Derek Chang, executive vice president, Content Strategy and Development, DirecTV. “We are excited to be the first distributor to announce the launch of 3net and we look forward to continuing to provide our customers with the largest and most compelling 3D programming lineup available.”

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