Viewership of NBC’s Golden Globe Awards telecast was by far the big winner on Sunday night. The telecast brought in 20 million viewers on the nose and a 5.6 rating in the advertiser-coveted 18-49 demographic.
Most awards shows are seeing declines of late, and the Globes isn’t immune, but the 74th edition was an improvement on the last two outings. Last year, the Golden Globes telecast ended up pulling in 18.5 million viewers, down from 19.3 million the previous year. Unlike last year, Fox’s NFC wildcard game was a beatdown of the Giants by the Packers that ended more or less around the time the Jimmy Fallon-hosted show began.
In the 56 overnight metered markets, which cover about 70% of U.S. TV households, the 8-11 p.m. ET live telecast delivered a 13.3 household rating/21 share, per NBC. That’s up 2% from last year and 6% from 2015, but down from the 14.0 rating the show garnered in 2014.
