A strategic marketing and retail partnership was announced today between Samsung’s line of 4K QLED TVs and Microsoft’s rapidly approaching Xbox One X. According to the official press release, gamers should be able to visit various stores leading up to the mega-console’s imminent November 7, 2017 release and see the powerful new hardware running on numerous high-end displays.
“The arrival of true 4K UHD gameplay on Xbox One X this Fall gives gamers the perfect reason to upgrade their television,” said Eddie Combs, Vice President of Marketing for Samsung Electronics America. “If gamers are looking for a TV that delivers premium 4K HDR picture quality with industry leading design and smart functionality, then the QLED TV and Xbox One X are an unbeatable 4K gaming combination.”
Xbox One X will bring true 4K gaming to console players for the first time with 40 percent more power than any other console,” said Mike Nichols, Corporate Vice President and Chief Marketing Officer, Xbox. “Samsung’s QLED 4K TV is our favorite way to play Xbox One X, and we’re thrilled to join forces with Samsung in the U.S. to deliver immersive 4K gaming experiences to our fans.”
