Nokia has announced its HERE Maps division has agreed to acquire a Seattle-based company called Medio.
Medio provides real-time predictive analytics based on mapping, navigation, and location data. Nokia will uses Medio’s data to create contextual maps that provide user-relevant data or suggestions. The data will be incorporated into HERE Maps, which is the base mapping product installed on all Windows Phone devices.
Nokia believes the contextual information will provide users with a richer and more personal mapping and searching experience.
Nokia expects the acquisition to close in July. Terms were not disclosed.
