Android has bounced back from a dip in mobile ad share to reach its highest point yet, Millennial Media said in its monthly report on Wednesday. This past July, Android’s ad traffic shot up 15 percent just over the past month to hit 61 percent. Google’s rise pushed the iPhone down to 21 percent. RIM […]
In 2009, well under half a billion dollars were spent on mobile marketing and advertising. Over the five years to the end of 2015, that expenditure will grow at a compound annual rate of more than 40%, according to estimates from ABI Research. This robust growth will be fostered by several factors. According to mobile […]
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