The ad – featuring Breaking Bad’s Aaron Paul – has the actor say “Xbox On” near its start.
The instruction appears to trigger the machine’s Kinect voice/motion sensor, activating the console.
A spokesman for Microsoft said it had no comment at this time, but noted that previous ads had also featured voice commands.
Many people have posted comments about the problem on social media sites.
“Aaron Paul just turned my Xbox One via the Xbox advert. (Which triggered the IR [infrared] blaster to switch my TV off..)” tweeted Qassim Farid, a UK-based tech blogger.
Chesterfield-based Tom Neal wrote: “@Xbox your new TV advert is annoying the hell outta me. Aaron Paul keeps turning my console on… #stooooop”
The effect has also been noted on news discussion site Reddit’s Xbox section, with one commentator writing: “Damn commercial keeps turning on my xbox! Lol”
