Yahoo announced on Friday morning that the company has acquired Rockmelt, a startup which aimed to reinvent the way users browse the Web through a host of social features.
“The parallels between Yahoo! and Rockmelt are obvious: we share a common goal to help people discover the best personalized content from around the web,” said Yahoo product heads Mike Kerns and Adam Cahan in a company blog post.
“The team has built a simple and beautiful technology that combines social, personalization and discovery to help you not only find what you’re looking for, but also stumble across some cool stuff along the way,” Kerns and Cahan wrote.
Rockmelt, the brainchild of ex-Netscape team member Tim Howes and former OpsWare employee Eric Vishria, originally launched an entirely new desktop browser back in 2010, which failed to gain market share.
Rockmelt plans to shut down its existing apps at the end of August.
