Verizon and Yahoo! Extend Portal Relationship

Posted by at 12:47 pm on September 3, 2008

Verizon and Yahoo! have announced a new multiyear agreement to provide an integrated, co-branded Verizon-Yahoo! portal as a preferred starting point for new Verizon broadband subscribers. This new agreement extends the relationship between Yahoo! and Verizon that began in 2005.
 
The customizable Verizon-Yahoo! portal will be offered as the first portal choice option for all new subscribers to Verizon’s FiOS Internet and High Speed Internet services. Customers who choose the Verizon-Yahoo! portal will get Yahoo! Search, and co-branded e-mail, Instant Messenger and Toolbar applications. Yahoo! also will provide search and display advertising on the co-branded portal and e-mail application, and both companies will share the search, advertising and e-commerce revenues generated by users of the co-branded portal.
 
“In addition to providing consumers the fastest upload and download broadband connection speeds available, Verizon offers features and services that enhance our customers’ Internet experience,” said Eric J. Bruno, senior vice president, Verizon Corporate Marketing. “Allowing customers to select a portal and personalize their content is a key part of the Verizon broadband experience.”
 
Key features include
  • Customizable Personal Assistant, where users can quickly check in for key information during their daily Internet routine, and get easy access to their own priority features, such as e-mail previews, daily horoscopes and local weather.
  • Top Picks from Your Page module that highlights key stories, chosen based on articles that a user has read on My Yahoo!.
  • Flexible customization tools and controls, such as on-page personalization options, easy drag-and-drop modules, and a variety of layout  choices.
“Yahoo! is thrilled to further enhance our partnership with Verizon to deliver our industry-leading consumer experiences to Verizon’s new broadband customers,” said Jim Schinella, senior vice president, Corporate Partnerships, Yahoo!. “Our new multiyear agreement offers greater choices for consumers while enabling both companies to unlock greater monetization opportunities.”

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