UK’s GAME Closes Dedicated Xbox Store

Posted by at 12:58 pm on April 16, 2014

xboxstore

GAME and Microsoft deemed the UK retailer’s Xbox store a success, after confirming to MCV the London outlet closes its doors later this month. As MCV notes, the store opened in June 2013 on a short-term lease and with a focus of boosting Xbox One sales at launch.

“The short-term contract location for the dedicated Xbox store has given us real insight into what consumers expect from the next generation of retail,” said GAME Stores Director Dave Howard told MCV. “We have implemented Xbox sections in all of our stores – we have taken all the best of the Xbox store into over 320 GAME stores around the UK. Customers really showed an appetite for hands-on experience, interactive displays and a way to digitally access Xbox Live content. We will continue to innovate our stores with Microsoft.

Leave a Reply

Sign Up For Our Newsletter

Sign up to receive breaking news
as well as receive other site updates

Enter your Email


Preview | Powered by FeedBlitz

Log in

Copyright © 2008 - 2020 · StreetCorner Media , LLC· All Rights Reserved ·