Dodge provided eight Chargers, including a Hellcat, for a Hot Wheels promotion with Uber today in New York that coincides with the toy car maker’s release of Star Wars: The Force Awakens merchandise.
Uber users can ride in the Star Wars First Order Stormtrooper Chargers for free by using the code HOTWHEELSFF.
The Chargers take on the look of the Hot Wheels Stormtrooper cruiser.
The rides, free up to 30 minutes, will be available until 5 p.m. Eastern time in Manhattan (59th Street and below). Riders will receive an official Star Wars: The Force Awakens Hot Wheels diecast car.
Hot Wheels officials said they picked the Charger because it “embodies the look and feel of the Hot Wheels Stormtrooper diecast car and is sure to turn heads when traversing on the streets of NYC on ‘Force Friday.’”
A Fiat Chrysler Automobiles spokeswoman said the Hot Wheels collaboration is a one-time promotion that is independent of the company’s recently announced promotional partnership with Lucasfilm for the upcoming movie.
The Walt Disney Co., which owns the Star Wars franchise, today began a global rollout of merchandise — including toys, comics, books and clothing — related to the new movie, which premieres in December.
OHHH SNAP! Just saw the #Hotwheels x @Uber car prowling around Union Sq! #NYC #ForceFriday #Stormtrooper pic.twitter.com/JBENvGWkCl
— Tessaract Thompson (@TatianaKing) September 4, 2015
