The Last Ship Is 2014’s Biggest Cable Series Launch

Posted by at 1:01 pm on June 23, 2014

THE LAST SHIP

TNT continued its ratings hot streak last night with the premiere of the action-adventure series “The Last Ship” and the return of the alien-invasion drama “Falling Skies.” “The Last Ship” launched with a total of 7.4 million viewers in Live + Same Day delivery for its 9:00 p.m. premiere and 11:00 p.m. encore, while “Falling Skies” landed a total of 4.7 million viewers for its 10:00 p.m. season premiere and midnight encore. “The Last Ship,” which garnered 5.3 million viewers at 9 p.m., now ranks as cable’s #1 series launch for the year-to-date. With 3.7 million viewers for its 10 p.m. premiere, “Falling Skies” has joined TNT’s “Rizzoli & Isles,” “The Last Ship,” “Major Crimes” and “Murder in the First” in giving the network five of cable’s Top 6 scripted season premieres for the year-to-date in Live + Same Day delivery.

“Just two weeks into its summer slate, TNT’s Sunday night action-adventures and Monday and Tuesday night crime dramas are delivering on the promise of our newly energized brand,” said Michael Wright, president, head of programming for TNT, TBS and Turner Classic Movies. “We couldn’t be happier with last night’s launch of ‘The Last Ship’ and ‘Falling Skies,’ which come to TNT from two of the industry’s most successful storytellers: Michael Bay and Steven Spielberg.”

In key demos, “The Last Ship” grabbed a total of 2.6 million adults 25-54 (1.7 million for the 9 p.m. premiere) and 2.3 million adults 18-49 (1.5 million at 9 p.m.). “Falling Skies,” meanwhile, garnered 2.0 million adults 25-54 (1.5 million for the 10 p.m. premiere) and 1.7 million adults 18-49 (1.3 million at 10 p.m.).

“The Last Ship” was also a strong performer on the social media front. Last night’s premiere ranked among the Daily Top 5, according to Nielsen’s Social Guide Twitter TV Ratings, with more than 1.1 million Twitter impressions and nearly 400,000 Twitter users. TNT’s weekend success comes as the network is firing up summer with its slate of hit dramas.

Last Tuesday, “Rizzoli & Isles” kicked off its fifth season with a total of more than 7.5 million viewers in Live + Same Day delivery for its 9 p.m. premiere and 11 p.m. encore. The premiere has already grown to 8 million viewers in Live + 3 delivery. “Rizzoli & Isles” was followed by the season 3 premiere of Perception, which scored a total of more than 4 million viewers in Live + Same Day delivery for its 10 p.m. premiere and midnight encore. Its premiere has grown to 4.4 million viewers in Live + 3 delivery.

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